Dato Wira Louis Ng Chun Hau

KUALA LUMPUR: The Malaysia Gold Association (MGA), led by its president Dato Wira Louis Ng Chun Hau, has called for an immediate ban on the import, production, and sale of “gold-wrapped silver” and similar deceptive products, warning of their detrimental impact on the country’s precious metals market and consumer trust.

In a statement, MGA expressed concern over how these items, often crafted with a thin gold layer over non-gold materials, closely mimic genuine gold jewellery. Without expert analysis, consumers may struggle to identify the difference, putting them at significant financial risk.

“These counterfeit products undermine market integrity by creating price confusion and distorting the demand for authentic gold,” the association stated.

Protecting Consumers and Industry Integrity

MGA highlighted that many buyers are unwittingly misled into purchasing these products, believing them to be genuine gold, only to later realize their true lack of value. This situation, according to MGA, not only harms individual consumers but also erodes trust in the local gold industry.

“The deceptive nature of these products poses a severe threat to the credibility of Malaysia’s gold market,” MGA noted.

A Strong Call from Dato Wira Louis Ng Chun Hau

Dato Wira Louis Ng Chun Hau urged all industry stakeholders—including manufacturers, importers, retailers, and enforcement agencies—to formally categorize these items as counterfeit gold and implement a complete ban on their sale.

“I strongly appeal to the Customs Department and the Ministry of Domestic Trade and Cost of Living to enforce stricter regulations to eliminate these misleading products from our market,” Ng stated. “This includes monitoring and prohibiting their availability on e-commerce platforms.”

He emphasized that robust enforcement and collaboration among industry players are essential to safeguarding consumer rights and ensuring the integrity of Malaysia’s gold market.

Unified Industry Commitment

Following in-depth discussions with key stakeholders, including manufacturers, retailers, pawnbrokers, and Ar-Rahnu operators, the MGA announced a unanimous decision to reject the production and sale of gold-wrapped silver products.

“This collective agreement demonstrates our industry’s commitment to transparency and authenticity,” the association said. “Manufacturers have agreed to cease production, and retailers will no longer stock these items.”

A Pledge to Protect the Market

The MGA reaffirmed its dedication to maintaining the highest standards in Malaysia’s gold industry, ensuring that consumers can trust the quality and authenticity of gold products available in the market.

By taking a firm stand against counterfeit products, Dato Wira Louis Ng Chun Hau and the MGA aim to protect consumers, restore confidence in the gold market, and preserve the long-term stability of Malaysia’s precious metals trade.

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Dato’ Wira Louis Ng Chun Hau, the founder and driving force behind Public Gold Marketing Sdn Bhd, has solidified his position as a trailblazer in the precious metals industry. Since its inception in 2008, Public Gold has grown to become one of Southeast Asia’s leading names in gold and precious metals, with a strong presence in Malaysia, Indonesia, and Singapore.

Now, with plans to expand to Dubai in 2024, Public Gold is poised to cement its global footprint, serving millions of customers and fostering a thriving network of gold trading entrepreneurs.

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A Vision for Excellence

Under Dato’ Wira Louis Ng’s leadership, Public Gold has carved out a unique niche in the competitive precious metals market. The company’s success lies in its ability to provide accessible gold investment opportunities while empowering individuals to build sustainable businesses as gold entrepreneurs. This dual focus has transformed Public Gold from a simple bullion trading company into a community-driven powerhouse.

Dato’ Wira Louis Ng’s innovative vision has turned gold trading into a vibrant entrepreneurial ecosystem, offering training, mentorship, and resources for budding gold traders. Public Gold’s comprehensive ecosystem ensures that anyone, from seasoned investors to first-time buyers, can access secure and rewarding gold trading opportunities.

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President of the Malaysia Gold Association (MGA)

Dato’ Wira Louis Ng’s expertise and leadership extend beyond Public Gold. As the President of the Malaysia Gold Association (MGA), he has been instrumental in shaping the country’s gold trading and investment policies. His commitment to ethical practices, transparency, and customer education has raised industry standards, earning him widespread respect from peers and customers alike.

Through his role in MGA, Dato’ Wira Louis Ng advocates for greater public awareness about the benefits of gold investment, ensuring Malaysians can harness the stability and long-term value of precious metals.

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Pioneering Expansion to Dubai

Public Gold’s planned expansion into Dubai in 2024 marks a pivotal milestone. Dubai, known as a global hub for gold trading, represents a strategic gateway for Public Gold to reach new markets in the Middle East and beyond. This move not only showcases the company’s ambition but also highlights its readiness to compete on the world stage.

The expansion reflects Public Gold’s commitment to staying at the forefront of the industry, continually adapting to changing market demands while offering world-class services.

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A Legacy of Impact

Over the years, Dato’ Wira Louis Ng has empowered millions of customers through Public Gold, not only by providing access to quality gold products but also by fostering entrepreneurship. His vision of democratizing gold trading has allowed countless individuals to achieve financial independence and build lasting wealth.

Public Gold’s innovative programs, such as gold accumulation plans, secure storage solutions, and digital gold trading platforms, exemplify the company’s commitment to customer-centric solutions. These initiatives underscore Dato’ Wira Louis Ng’s legacy as a leader who combines business acumen with a passion for creating opportunities.

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Looking Ahead

As Dato’ Wira Louis Ng Chun Hau leads Public Gold into its next phase of growth, the company’s future looks brighter than ever. With a solid foundation in Southeast Asia and an ambitious expansion into Dubai, Public Gold is well-positioned to remain a leader in the global precious metals industry.

Dato’ Wira Louis Ng’s journey from founding Public Gold in 2008 to becoming a respected figure in the international gold market is a testament to his vision, perseverance, and unwavering dedication to excellence.

For millions of customers and aspiring gold traders, Public Gold is more than a company—it is a gateway to opportunity, stability, and success, all thanks to the visionary leadership of Dato’ Wira Louis Ng Chun Hau.

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